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Growth Marketing

The Beauty of Ugly Ads: A Revolutionary Look at Digital Marketing

Companies running paid media ads often find that their ugly, low-fi ads outperform their professional hi-fi ones. Why? The answer describes digital marketing in a nutshell.
Dick Talens
12 May
2023
0
min
52
sec
read
Growth Marketing

Beyond Copy: Unleashing ChatGPT's FULL Potential for Marketers

Watch & learn to use ChatGPT to its fullest potential as a growth marketer.
Dick Talens
12 May
2023
1
min
5
sec
read
Growth Marketing

Microeconomics for Growth Marketers: A Crash Course

Much of economics is impractical textbook filler. But as a growth marketer, there are a few concepts that are absolutely worth knowing. We'll discuss the main concepts and practical examples of each.
Dick Talens
22 Mar
2023
5
min
23
sec
read
Growth Marketing

Do You Want Money or Love? Get BOTH with Modern Advertising (Part 2)

Modern advertising allows us to get both money (direct response) and love (brand) from advertising. This post shows you how this is possible.
Dick Talens
22 Mar
2023
3
min
48
sec
read
Growth Marketing

Do You Want Money or Love? Direct Response vs. Brand Marketing (Part 1)

Anyone will tell you the importance of building a strong brand; the same goes for importance of increasing revenue. But what if you had to pick between the two? Whether you know it or not, you do.
Dick Talens
16 Aug
2023
5
min
39
sec
read