The Beauty of Ugly Ads: A Revolutionary Look at Digital Marketing
By
Dick Talens
12 May
2023
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0
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52
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Companies running paid media ads often find that their ugly, low-fi ads outperform their professional hi-fi ones. Why? The answer describes digital marketing in a nutshell.
The words “digital marketing” are used so often that people don’t stop to think about the meaning beyond marketing + Internet.
In this video, you'll learn:
What is Digital Marketing (Good explanation for beginners.)
“Why do ugly ads work better?” → and a whole new way of looking at digital marketing (Good for anyone.)
Guest Speaker: Dick Talens
Wharton Undergrad '09
Founder @ Fitocracy → One of the most popular fitness apps in the world. Acquired 2016.
Growth @ Gabi → Seed to Series A. Recently acquired for $320M.
Growth @ NuTrail → Shopify store launch to every Costco in the US.
Growth @ Stilt → Seed to $225M debt facility.
~~ Meetup of the Growth Marketing Underground NYC group ~~