Companies running paid media ads often find that their ugly, low-fi ads outperform their professional hi-fi ones. Why? The answer describes digital marketing in a nutshell.
The words “digital marketing” are used so often that people don’t stop to think about the meaning beyond marketing + Internet.
In this video, you'll learn:
- What is Digital Marketing (Good explanation for beginners.)
- “Why do ugly ads work better?” → and a whole new way of looking at digital marketing (Good for anyone.)
Guest Speaker: Dick Talens
- Wharton Undergrad '09
- Founder @ Fitocracy → One of the most popular fitness apps in the world. Acquired 2016.
- Growth @ Gabi → Seed to Series A. Recently acquired for $320M.
- Growth @ NuTrail → Shopify store launch to every Costco in the US.
- Growth @ Stilt → Seed to $225M debt facility.
~~ Meetup of the Growth Marketing Underground NYC group ~~
~~ Hosted by Mint Academy ~~
Join our Growth Marketing Underground group here.
Learn more about this Meetup event here.