Meta Ads Bootcamp

Six Weeks to Meta Ads Mastery

Master Facebook and Instagram ads in just six weeks by working on real accounts.
Maximize results regardless of product or insustry you're running ads for.

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Why this bootcamp?

We're Meta Ads Wizards

Below are just a few of the companies that the creators of this course have scaled, along with their results. (Images are taken directly from Facebook's ads manager)

Healthy Meals Delivered

This Miami-based company delivered healthy meals weekly to customers that ordered online.

Kids' "Build Your Own Computer”

The campaign launched right before Christmas. While it only lasted 16 days, it sold to 6 continents around the world.

A National Political Campaign

Donation-focused ads were run for a candidate hoping to win a seat in US congress.

The candidate spent nearly $25k in ads across Facebook and Instagram, while bringing in over $2 for each dollar spent.

A High End Bean-Bag Chair

This product cost an average of $305 and spread like wildfire. You've probably seen its ads somewhere on Facebook or Instagram.

How to Master Meta Ads

Pop Quiz: What do the products and campaigns above have in common?

Answer: Honestly, not much...except for the fact that they were achieved by this course's instructors.

Results like the ones above are achievable in every industry, but it requires learning the nuances of Meta (Facebook and Instagram).

For example, you need experience to answer the following questions that make for a profitable campaign:
  • What strength of lookalike audience can I expect based on my current customer volume?
  • What are the exact points in my acquisition funnel that map to Facebook’s standard events?
  • What sort of custom conversion events do I need to implement into ensure stable lead quality, since Facebook has the tendency to lower quality leads as it optimizes for volume?
We estimate one needs to spend $250k in budget before becoming an expert.

But you can leap past the learning curve by taking this course.
A Comprehensive Program

About The Course

Course Structure

Whether you’re proficient at Facebook ads manager or you’ve never used it before, the course is designed to take you from your current skill level to achieving a top RoAS (i.e. return on ad spend) for your industry.

There will be two types of sessions:

Lectures

Our instructors will take you through all the critical lessons required to achieve a top-performing campaign.

We’ll explain the theory behind things like Facebook’s oCPM feature, manual bidding, e-commerce metrics both standard (AOV, CAC, etc.) and advanced (Cost/AddToCart, monthly frequency).
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Labs

During the course, you'll partner with one of our Case Study Partners to run some of their campaigns. You'll get experience from different types of ads and industries.
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In six weeks, we cover Meta ads comprehensively through theory as well as running live campaigns with real companies.

By the end, you'll achieve results comparable to experienced performance marketers.

Course Content

Because maximizing your Facebook campaign’s profitability involves your conversion funnel just as much as the ads themselves, the course will cover every subject you need to know to master RoAS.

Here are some examples of the many topics that we'll cover...

Example Topics

Metrics: The Crystal Ball Few Understand
Most people have no clue what to do next when their campaigns aren’t performing.

But Facebook’s metrics actually tell you everything you need to know–e.g. CPM, CTR %, cost per unique AddToCart, and cart abandonment % will tell you if the problem is in your ads, your price, your website, or elsewhere.

By the end of this course, you'll speak metrics like a second language.
Creating Ads with an Unfair Advantage
Learn how to create “viral” ads that use hordes of engagement to increase social proof and increase RoAS.

Cut your CAC in half by using existing PR (which we’ll show you how to generate--more on that in the course instructors section) as your ad’s landing page, all while maintaining pixel functionality despite being a 3rd party site.
Scaling Budget: How and When to Go HAM
Most people make the mistake of thinking "if I spent $1,000 yesterday for $4,000 in sales, then I can increase my budget to $2,000 and get $8,000 in sales."

Increasing budget in that way almost always backfires. But we'll show you how you can scale aggressively (we've scaled from $0 to $10k/day in a matter of days) and still get an amazing CAC/RoAS.

Course Instructor

Dick Talens, Growth Instructor
Dick has been working with Facebook ads since their inception in 2008, making him one of the industry's most experienced professionals in this field.

He's profitably run over $20m in ads in the last 6 years alone, resulting in elite returns.

Dick has done growth for dozens of companies, including:

Founder @ Fitocracy → One of the most popular fitness apps in the world. Acquired 2016.

Growth @ Gabi → Seed to Series A. Recently acquired for $320M.

Growth @ NuTrail → Shopify store launch to every Costco in the US.
How This Bootcamp is Broken Up

Bootcamp Schedule

The mini-bootcamp requires 9 hours of classes and 2-3 hours of campaign management per week for ~10-12 hours/week total. The bootcamp is split into three parts.

Part I

Weeks 0-2

Auction & Pixel Theory
Learn commonalities of all paid media platforms and the ins and outs of how they work.

Part II

Weeks 2-4

Live Case Studies
You'll run, launch, and manage campaigns from companies in different industries.

Part III

Weeks 4-6

Advanced Ads
You'll learn advanced techniques such as funnel debugging and international scaling.

BONUS: Additional week of career workshopping

Sign Up for the Bootcamp

How Long: 6 weeks + 1 week career workshop
When: May 22nd→ June 30th
Where: Remotely via Zoom & Slack
How much: $3,400 $5,300
Flexible payment plans available in limited quantity.
Inquire after you receive a response to your application.

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Who's Behind the Bootcamp
There's an old saying: "Those who can, do; those who can't, teach."

You won't find that from any instructors at Mint! Our instructors and mentors have started, scaled, and sold several notable companies.

The Mint Team

Alesin Tygrys Tipler
Co-founder & Tech Lecturer
Biomedical researcher turned coder & product manager. Lead dev teams at Silverberry Genomix & Ruby.
Dick Talens
Co-founder & Head Lecturer
Former co-founder of Fitocracy. Led growth at Gabi, NuTrail, & Stilt.
Michael Listovetsky
Advisor & Growth Expert
Co-founder of JUICE & former co-founder of Skylight (acquired by Common).
Troy Osinoff
Advisor & Growth Expert
Co-founder of JUICE. Former head of acquisition at BuzzFeed and founder of Make a Dare.
Eric Siu
Advisor & Growth Expert
Founder of Single Grain. Podcaster & author of the bestseller "Leveling Up."
For extra inquisitive minds...

Frequently Asked Questions

Who will most benefit from this course?

Anyone who wants to become a beast at paid Facebook/Instagram ads will benefit, but you'll probably get the most value if you're...

1. A marketer (or looking to break into marketing) who wants to level up their skills to get a better job.

2. A founder, entrepreneur, business owner, or early stage company who wants to learn how to profitably get their product off the ground, rather than hirean acgency.


Wouldn’t it be better to just learn ads on my own? Isn't there a lot of information out there?

Sure. You could spend years running ads by trial-and-error and utilizing tutorials that are available for the public.

Or you could take our bootcamp, which was created specifically to skip over that long slog. We've made every mistake possible in the past, so that you don't have to.

The course is designed so that graduates will be able to get a RoAS (Return on Ad Spend) on par with experienced performance marketers who've managed over $250k in ad spend.


How can I possibly master Facebook in such a short time?

After understanding the layout and functionality of Facebook ads manager (which only takes a day or so), you can learn one of two ways.

1. Learn from someone else, whether it's videos, articles, classes, etc.
2. Learn through experience, i.e. spend money, run ads, and try to improve.

Most people do a mix of both to start out. They'll fumble around with a small budget. At the same time, they'll find some articles on the Internet explaining simple concepts like funnels, conversion campaigns, etc.

The problem with this method is that as far as free--or even paid--information goes, there isn't much after the beginner level.

Seriously, there are LOADS of articles around Facebook ads...they just happen to all be for beginners. Once you need to do something intermediate, like expand to new countries or increase your ad budget, you're out of luck.

That's why when you ask anyone prolific in Facebook advertising how they learned, they will all tell you its through experience.

So, most people go about improving by learning through trial/error and spending a lot of ad dollars over the course of months or years.

Luckily your course instructors have already learned through collectively managing tens of millions of ad dollars over the last few years.

Our lecture material lays out the key concepts and prepares you for encountering them in the wild.

We'll also directly help you manage ads so that you zoom past the experience phase.


Whose ads will I be running?


We've partnered with Case Study Partners, which are companies (such as Rize, Just B Cosmetics, and Constant Health to name a few) in various industries that work with Mint Academy to provide students with real projects.

You'll run campaigns with different objectives for our Case Study Partners--all with the guidance of your instructor--and will be able to showcase your results in your resume by the end of the course.