Important Dates
Duration
16 Weeks
Dates
5/31/2022 to 9/19/2022
Apply By
5/23/2022
Syllabus
The GAMER Method
We give students the foundations of a Growth Marketer by teaching 5 main pillars of Growth Marketing: Growth, Analytics, Marketing (Organic/Brand), Engagement/Retention, Revenue--or GAMER for short.
Growth
User and Customer Acquisition
Analytics
Statistics, Python, SQL, Scraping/APIs, Bots, and More
Marketing (Brand, Organic, PR)
Traditional and "Free" Forms of Marketing
Engagement/Retention
Turn Your Signups into Long Term Users
Revenue
Monetize Your New and Existing Users
Description
The Gist
This course will give you all the necessary skills you need to become a Growth Marketer. Here are just a few of the many exciting things you’ll be able to do by the end:
- Launch paid ads across channels like Facebook, Instagram, TikTok, Snapchat, Google, and get $2 for every $1 spent.
- Write SQL queries to figure analyze user dropoff from an app, then create push notifications to get them to return.
- Utilize Python to crawl a site (that probably wasn’t meant to be crawled) to grab pivotal information like emails.
- Create landing pages and sales copy that make users excited to purchase a product that hasn’t even launched yet.
If this sounds more like wizardry than marketing, you’re not far off. Compared to your average “Media Buyer,” a true Growth Marketer is more like the result of Don Draper and Harry Potter having a baby.
So...what? What is this bootcamp?
The easy answer is that it's the only real Growth Marketing bootcamp available. Really. We looked.
Most employers know they need a Growth Marketer, but they don't know how to define (let alone assess) those skills.
Likewise, most marketers start off with focusing on one or two skills––such as copywriting, media buying, or A/B testing. They may acquire more, but this takes a long period of time.
We know this, because thats how we started our own marketing careers.
Mint's Growth Bootcamp was designed by a team with several decades of experience in Growth Marketing. It was specifically built to condense the entire foundation needed to become a Growth Marketer into 4 months. View the curriculum section to see a description of the specific areas of growth marketing you'll learn.